Supply Management – back to basics

In May last year I wrote about frugal innovation. This was picked up by Rebecca Ellinor, the Managing Editor of Supply Management. After further research this developed into a feature article which has just been published. Click on the link below and have a look.

http://www.craighallconsulting.com/2011/05/frugal-innovationPreview

http://www.supplymanagement.com/analysis/features/back-to-basics/?locale=en

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