Archive: August, 2013


The use of games is becoming increasing widespread, both for entertainment and work. Indeed, Gartner predicts that by 2015 40% of Global 1000 businesses will use gamification as the primary mechanism for transforming their business operations.

Gamification is defined as the use of game thinking and game mechanics in a non-game context to engage users and solve problems. I’ve had a long running interest in game theory and wrote an article with Dan Crease which was published by Supply Management in January about how game theory can be applied to procurement. However, gamification offers the opportunity for buyers to increase communication, collaboration and ideas sharing with in their organisation and across the supply base.

For more information, have a look at the briefing from Deloitte called “Gamification goes to work”